Multi-Unit Subway® Owner-Operators: The Reconciliation Challenge
Subway® is the largest franchise system in the United States with over 22,000 locations. The majority of Subway® franchisees are multi-unit operators managing 3–10 stores, often with limited corporate infrastructure. This creates a specific back-office problem: the operational complexity of a mid-size restaurant business with the staffing model of a small business.
Each Subway® location processes hundreds of transactions daily — in-store orders, mobile app sales, catering orders, and third-party delivery. Reconciling all of these revenue streams across multiple stores, while simultaneously managing vendor relationships with distributors like US Foods and Sysco, tracking protein portion costs, and staying current on franchise royalty submissions is a full-time job that most owner-operators don't have a full-time person to handle.
The result is predictable: cash reconciliation falls behind, vendor discrepancies accumulate, food cost tracking is done monthly instead of daily, and royalty reporting is rushed. Each of these failures creates cost — some measurable, some hidden. DohAssist was built for exactly this operator profile.