What's Inside
- The 90-minute audit: exact steps to compare your shelf prices, POS prices, and vendor cost sheets — store by store
- The Top 50 SKU Watchlist: the 50 items that drive 60-70% of margin leak in a typical c-store
- Variance threshold cheat sheet: what's normal, what's a red flag, what's an emergency
- The weekly 15-minute follow-up: how to keep the price book aligned forever after the initial audit
- Excel template: drop in your data, get auto-calculated variance %, $ impact, and priority ranking
Who This Is For
- Multi-unit c-store and gas station operators (2-50 locations)
- Owners who've noticed margin drift but can't pinpoint the cause
- Operators preparing for a quarterly inventory audit
- Anyone managing a 7-Eleven, BP, Shell, Chevron, Sunoco, or AMPM location with vendor-set prices
Why It Matters
A typical c-store carries 3,500-5,500 SKUs. A 2% price-book drift on 30% of those SKUs is roughly $1,800-$3,200 in monthly margin leak per store — and most operators never catch it because the POS shows full-priced sales. The audit catches it in one weekend; the weekly follow-up keeps it from coming back.
This is the same process Vikas runs across his own 7-Eleven, AMPM, and BP locations. It's not theory — it's the playbook.
Disclaimer
DohShield is an independent service provider. This toolkit is provided for educational purposes. We do not imply partnership with, endorsement by, or affiliation with 7-Eleven, BP, Shell, Chevron, AMPM, Sunoco, or any other brand. All proprietary terms remain property of their respective trademark holders.